Get to Know Us

If you clicked on the “Us” button, clearly there’s more you wanted to know. Learn our who, what, why, and how (just not the when. The when depends on you).

Alex Tillard

Owner + Creative Director

Enneagram 9w1

Dirty Chai Latte

Alex became an accidental entrepreneur when she opened Yellow Lime after over a decade working for other people doing mainly graphic design. Her ability to use her left and right brain together simultaneously to meld creative design and strategy is a work of magic. Her sweet spots are in branding and print but she can also rock a good spreadsheet when she needs to (let's be honest, there isn't much she can't do). When she’s not working, she’s either playing chauffeur for her three kiddos or cracking jokes with her hubby while snuggling her two doodles.

Jess Berens

Project Director

Enneagram 2w1

Iced Mocha Latte

Jess is the Project Director at Yellow Lime, meaning she is the keeper and organizer of all the things. With an affinity for to-do lists, her superpower is crossing projects over the finish line (always with a big smile on her face). Jess also has a knack for crafting marketing strategies, with a specific passion for small businesses and nonprofits. Outside of the office, you’ll find her balancing life as a mama of two, sneaking in Kindle time or running 5Ks.

Calla Conroy

Marketing Strategist

Enneagram 2w3

Whatever the special is (non-dairy)

Calla is our marketing strategist here, meaning she juggles everything from managing projects and building relationships to crafting campaigns and creating beautiful designs. With her signature “I can figure it out” mindset, she’s a go-to source of creative ideas and problem-solving magic. When Calla isn’t brainstorming brilliance, she’s likely speed-reading her latest book or strolling to the nearest coffee shop in search of the perfect specialty drink.

Holly Dugger

Designer & Photographer

Enneagram 7

Cappuccino

Holly is a magical human who loves to live in the analytics of ads but also behind the lens of a camera or deep in an Illustrator artboard. She is our go-to photographer and our queen of short-form content. When she's not at work you can find her traveling all over the world with her husband or starting a moshpit at a concert (go ahead, ask her about it).

Alexandra Darland

Enneagram 2

Oatmilk Latte

Alexandra is our part-time hero—helping us engage with the community and other marketing endeavors. Alexandra was exported from India in the early 90's and has happily called Holland home ever since then. She is the kind of person who makes friends everywhere she goes and is wildly passionate about the nonprofit sector.

Our Extended Team

Web, Photography, & Design Contractors

Our small team allows us to be super personal and flexible, and it means we have creative contractor friends that we call upon for certain projects. They are an extension of our team, and they are amazing people that we trust 100% with our client's important projects. If we bring in friends, we’ll still be your main point of contact.

Let's Be Friends

Mission

We’re a small and spunky marketing agency who builds strong relationships with other humans, designs and implements fruitful marketing strategies, and creates beautiful marketing materials for the organizations we work with.

Vision

To make marketing fun and accessible for our local community.

Our Why

Values

Relationships

It all starts with relationships. We’re all humans (the robots haven’t taken over yet), and having a meaningful connection with each other is at the top of our list.

Honesty

We won’t hide behind anything. We’ll have hard conversations, set healthy boundaries, admit what we don’t know, and always tell the truth.

Balance

As humans, we desire to balance our time, our energy, and our focus. We make sure we have time with our loved ones, time for rest, and time to pursue our interests.

Collaboration

As a creative team, we don’t work in a vacuum. We ask tough questions, listen openly, challenge assumptions, and share what we learn. And a good YouTube video never goes awry.

Beauty

Beautiful design catches attention. Beautiful words compel people to action. Beautiful websites are easy to navigate. And beautiful souls make a difference in the world.

Curiosity

We are explorers, not settlers. We have the courage to explore new technologies, industries, and strategies. If we don’t have the answer, we’re not afraid to say, “I don’t know, but I’ll look into it.”

Our How

Style

Living our values means we are able to do really great work. When you work with us, here’s what you can expect.

Communication

We like to stay in touch. We communicate with openness, check in regularly, and make sure you know what’s going on. No ghosting allowed here.

Organization

We love lists and charts and tracking progress. We make plans, manage the details, and keep track of the data. We like to stay flexible, too.

Fun

We really like to have a good time. In meetings, you’ll hear us crack jokes, quote pop culture, and share memes. Laughter’ll cure what ails ya.