Really.
One of my favorite lines from the Addams Family movie (1991) is from an often-forgotten part of the movie. The Addamses are staying at a cheap motel because they’ve been kicked out of their famously creepy home, eating cereal in front of the TV and wondering what to do with themselves. Wednesday and Pugsley get bored and decide to make a “lemonade” stand (with bottles full of poison), and a girl scout comes up and asks if the lemonade is made from real lemons. After offering to buy their “lemonade” if they buy some of her delicious girl scout cookies, Wednesday asks, “Are they made from real girl scouts?” 😂☠️
Whenever we talk about what we at Yellow Lime Creative want to be as a strategic and creative marketing agency, we keep coming back to the word relationships. We’re all about building relationships, seeing our clients as whole humans, and avoiding doing business that’s only transactional. And building strong relationships means you gotta be real.
Aren’t real things always better than their imitations? I much prefer the real McCoy to a faker, real life to virtual reality, and real fruit to fruit flavoring. (Will the real Slim Shady please stand up?)
It might be better, but being real isn’t always easier. It means admitting when you’ve made a mistake, confessing when you’re not an expert on something, or being willing to bring up a difficult subject. And although those things are hard, we’re committed to doing hard things. It means we’re staying true to ourselves and doing what’s best for ourselves and our clients.
Other times, being real is about sharing real life with each other: swapping stories of our kids’ shenanigans, sharing some tears and a hug if it’s been a hard day, or taking time off when we need to (we get sick, kids get sick, we need some rest, etc.). It means looking at a person as a whole: not as a prestigious client that we can brag about or as a worker bee who’s only as good as their output, but as a spouse, a parent, a surfer, a bookworm, a gamer, an artist, etc. We all have so many facets, and the more we know about each other, the more we can relate, the more we care, and the stronger we are together.
At Yellow Lime, we are real people, and if you’re reading this, so are you. (Unless you’re some kind of reading robot. Then you can just ignore this blog.)
We have real fun. And we’re real professionals who do real work. While also keeping it real. Come hang out with us.
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